Les Arcs: A History in Dates

From alpine pastures to the birth of a high-altitude resort, the history of Les Arcs is that of a mountainous region that underwent transformation throughout the 20th century, while maintaining a strong connection to its environment and the people who bring it to life.

Beginning in the 1960s, the collaboration between Roger Godino, Robert Blanc, and Charlotte Perriand—supported by architects, urban planners, engineers, and local stakeholders—gave rise to an ambitious and profoundly innovative project.

This development was guided by a single vision: to create a resort integrated into the mountains, designed to be enjoyed year-round and in harmony with the landscape.

Over the decades, resort openings, innovations, major events, and recognition have marked this history and contributed to Les Arcs’ growing reputation.

A logo that stands the test of time

1969 – When Architecture Becomes a Logo

A leading figure in postwar French graphic design, Pierre Faucheux also expanded his work into the fields of urban planning and architecture. In 1967, he joined the team led by Charlotte Perriand to help design Les Arcs.

At Arc 1600, he designed the Coupole, whose glued-laminated timber frame served as the graphic basis for the creation of Les Arcs’ first logo. The logo echoes the lines of its structure and evokes three peaks, referencing the three sites then under consideration: Arc 1600, Arc 1800, and Arc 2000. Its silhouette also resembles a ski tip.

From its very inception, the logo thus embodied the essence of Les Arcs, at the intersection of architecture, the mountains, and winter sports.

2002 – The Logo Gets Color

Les Arcs’ logo evolves into a bolder, more contemporary identity. Warm colors reinforce its welcoming character, while the handwritten typeface adds movement and spontaneity.

This new identity projects a more modern, warm, and dynamic image.

2006 – Les Arcs Joins Paradiski

The “Paradiski” signature is incorporated into the logo, affirming Les Arcs’ place within a large interconnected ski area, alongside Peisey-Vallandry and La Plagne.

The logo thus conveys a new dimension of the destination and its place within the Paradiski identity.

2012 – The Logo Is Streamlined

Les Arcs’ logo evolves to modernize the resort’s image and improve readability. The four-color version gives way to a more understated, streamlined, and contemporary identity.

2016 – A Return to Its Roots

Les Arcs revisits its historic logo by reworking its typography, the balance of its elements, and the symbol inspired by the Coupole.

This new identity brings the “Les Arcs” brand back to the forefront and reaffirms what makes it unique: architecture, innovation, and a spirit of adventure.

2019 – Blue as a Legacy

To mark Les Arcs’ 50th anniversary, the logo returns to its original color and adopts a dark blue that is both understated and elegant.

This evolution reaffirms the connection to the resort’s graphic heritage while giving its identity a more contemporary look.

Want to take it a step further?

You can also learn about the history of Les Arcs through its architecture, its architects, and the guided tours that tell its story.