Are you creative and have a knack for storytelling? Do you enjoy coming up with innovative concepts and ways to communicate?
Posted 2 weeks ago
Job description
Are you creative and a skilled storyteller? Do you enjoy coming up with innovative concepts and ways to communicate? Join us as a Social Media Manager and become one of the voices of the Les Arcs–Bourg Saint Maurice destination.
Your mission: to showcase the region, create content that reflects who we are, and build connections with our communities. Thanks to your storytelling skills and expertise in social media, you’ll turn this content into compelling stories for our guests.
Social Media Strategy
- Help define the social media strategy: objectives, target audiences, priority platforms, and editorial guidelines.
- Propose and implement new content formats, concepts, and mechanisms to boost engagement and raise the destination’s profile.
- Design and implement specific campaigns aimed at growing and retaining communities: special promotions, contests, activations, etc.
- Contribute to the strategy for acquiring and sponsoring social media content and campaigns.
- Monitor and analyze the performance of initiatives using defined KPIs, and produce the necessary reports (for partners, commissions, etc.).
- Proactively suggest changes to social media strategy and practices to continuously strengthen the consistency and effectiveness of communications across all platforms.
Community Management
- Develop and manage the multichannel editorial calendar (Instagram, Facebook, TikTok)
- Design, plan, and publish content (posts, stories, Reels, etc.)
- Engage with communities and provide daily moderation across the various platforms
- Ensure adherence to Les Arcs’ editorial guidelines, tone, and brand identity across all channels
- Ensure the visibility and promotion of our partner brands (Salomon, Picture)
- Identify social media trends through active monitoring and propose innovative formats tailored to our communities
- Analyze content performance and suggest optimizations
Create content with the Athletes Team
- Integrate the Les Arcs Team into the social media editorial strategy and schedule
- Identify, design, and produce—in collaboration with the athletes—content tailored for social media
- Promote the team’s news and highlights on the destination’s social media channels
Candidate profile
- A two- or three-year degree in communications, digital marketing, tourism, or an equivalent field, or significant relevant experience
- Excellent proficiency in one or more photo/video editing software programs (CapCut, Adobe Premiere Pro, Lightroom, Photoshop, etc.) on both desktop and mobile devices
- Proficiency in Meta Business Suite—Ads Manager and TikTok Analytics
- Very comfortable on skis and able to navigate independently on varied terrain
- Highly versatile in mountain activities, both in summer and winter (skiing, mountain biking, hiking, etc.)
- Proficiency in Microsoft 365 (Office suite)
- A Class B driver’s license is required
Your Qualities and Skills
- Very strong understanding of vertical video formats and social media content
- Excellent writing skills in French and flawless command of spelling
- Ability to shoot, edit, and publish content independently and promptly
- Creativity and the ability to generate ideas
- Proficiency in shooting and creating content with an iPhone
- Proficiency with various filming accessories: microphones, tripods, Insta360, etc.
- Strong interpersonal skills when interacting with athletes, partners, and various stakeholders
- Skills in drone piloting and aerial filming
- Responsiveness and the ability to capitalize on opportunities related to current events at the destination
Recruitment process
Please send your resume and cover letter as soon as possible to j.berthelot@lesarcs.com
Given equal qualifications, this position will be offered first to a person with a disability.